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Like our name implies, our events are truly geared toward YOU, the athletes and partners we work with to make incredible endurance races possible. No politics. No BS. No limits. Just the best events and experiences in the business — all designed just for you.


Our mission is to offer exciting and meaningful experiences for each and every participant. We aim to elevate the athlete experience through personalized, professional customer service and impeccable attention to detail in everything we do.

Josh Colley and daughter Mitchek near Leadville, Coloraado.

Josh Colley and daughter Mitchek near Leadville, Coloraado.

Our Story

Founder and owner Josh Colley started Youphoria Productions in January 2017 after six successful years managing the Leadville Race Series brand and race direction. Josh oversaw the execution of over 100 world-class events from marketing to event production. He knew his athletes on a personal level and always took their feedback to heart to improve each event within the series year after year.

Inspired by athletes and their stories, Josh decided to leverage his experience and strong industry relationships within the endurance community to launch his own events business. He started pushing industry standards to new heights beginning with the Leadville Trail 100 qualifiers and hasn't looked back since. Youphoria Productions is proud to extend our services to anyone looking to start or expand their own events.

The course is always excellent. The support and volunteers are great also. Josh always directs a flawless event.
— 2017 Austin Rattler MTB participant
Josh's parents Larry and Chris Colley prepare to distribute finisher medals at the Austin Rattler MTB.

Josh's parents Larry and Chris Colley prepare to distribute finisher medals at the Austin Rattler MTB.


We like to keep our events in the family — literally. You'll often find Josh's own parents Chris and Larry helping with everything from event setup to medal distribution to teardown long after our athletes leave the venue. When they aren't riding their mountain bikes, Josh's daughters Mitchek and Ripley assist athletes with packet pickup and retail sales. 

And of course our events wouldn't happen without the help of our amazing volunteers, partners and athletes. We've worked with several of them for many years, and we're honored to consider them our extended family.

We loved the way we were treated from the moment we arrived at registration. Everyone was very friendly and helpful. Your crew is awesome!
— Tahoe Trail MTB participant
The Abbies — Gilstrap (left) and Yarger (right).

The Abbies — Gilstrap (left) and Yarger (right).


Another important part of our family is our crew. We always say if you need something ask an Abbie. And with good reason!

Abbie Gilstrap has more than 10 years of experience in the fitness industry — from sports club management to endurance event brand development. Abbie G. is extremely passionate about helping athletes meet their goals. She's a positive asset to the Youphoria team as our athlete services and volunteer manager.

Abbie Yarger brings her more than seven years of fitness industry experience and 10+ years of online content creation to the table as our digital communications manager. Abbie Y. loves finding creative solutions for any challenge that arises. She's a true team player and happily jumps in wherever we need her.


Our future starts with you. Contact us now to see how we can work together!